When You Love Leading, Everyone Performs Better.
Not Just Your Team. You.
Because when leadership doesn't feel right, it shows — in your decisions, your energy, your team. It should feel like something you want to do, not something you're enduring.
At Further Potential, I help purpose-driven CEOs, founders and executives lead in a way that drives sustained performance, growth and impact. For them and their teams.
20+
Years of
Experience
100+
Coaching
Clients
∞
sustainably high-performing teams
Doing It, But Not Loving It.
Something is off. You’re growing. Hitting the targets. Or maybe not. From the outside, it might all look good or maybe, the cracks are starting to appear. You may be the only one who's noticed.
Either way, I've been there. I know what it's like. It feels flat, frustrating; like you're capable of more but something's in the way.
- You’re tired, you feel depleted by the end of each day.
- You’re running meetings, making decisions, but there isn't any space to think.
- There's no one to talk to, not really.
- Your team isn't where it needs to be.
- The culture isn't supporting sustained high performance.
None of this is unusual. But it doesn't have to stay this way.
I help you make sense of it all — the personal, the team, the organisational. We identify the actions to take and things start to shift.
Meet Viviane Joynes
I’ve built thriving teams from scratch. I’ve run companies and led in startups, scaleups, and departments of FTSE100s. Built high performing teams across multiple countries. And learned, the hard way, that trust isn’t just a nice to-have. It’s the foundation.
I’ve been in the thick of it. I’ve got the experience and the scar tissue. Now, I help CEOs and executives feel fulfilled by leading in a way that works, for them, and their teams.
Performance at all costs doesn't last. It's about building sustained high performance for yourself and the people you lead.
I want you to love leading.
Trusted by
What I Do.
Explore the ways we can work together:
1:1 Coaching
Support that’s strategic, honest, and emotionally grounded designed for leaders.
Team Workshops
Workshops that spark real conversations and drive lasting team performance.
The Leadership Lift
Confidential, focused monthly groups for peer support and fresh perspective.
Keynotes
Bold, practical talks, clarity and challenge from real leadership, not jargon or hype.
This is about performance you can sustain.
Whether you’re feeling stuck, too stretched, or ready to shake things up, I help you lead in a way that feels like you, gives you energy, and has more impact.
I work with CEOs, founders and executives who want to:
- Think more clearly.
- Have more impact.
- Lead on their own terms.
- Get their energy back.
- Get the best out of their teams.
- Create a culture of sustained high performance.
Through honest, bold conversations, the kind you rarely get to have, we figure out what really matters. And what to do about it.
Looking for inspiration? Feeling alone?
Every decision’s on you, and no one truly “gets it”.
The CEO Lift is your private peer group, candid discussions, fresh ideas, and support from leaders who understand.
Join today and lead with more clarity, confidence, and energy.
What My Clients Have to Say.
I’ve been working with Viv for nearly a year, and she’s been genuinely transformative. She creates a space that feels entirely yours while bringing the right structure, insight and challenge when you need it most.
Her personable style, combined with deep experience, makes every session constructive and grounded. I always leave with clarity, direction and a sense of progress. I highly recommend her to anyone looking for thoughtful, effective coaching.
Working 1:1 with Viviane has been incredibly valuable. She quickly understood the challenges I was facing as a Chief Executive and helped me navigate them with clarity and confidence.
Her experience and insight helped me problem-solve complex situations and see opportunities I hadn’t considered. Viviane has a unique way of challenging your thinking while fully supporting your growth — I always leave our sessions with a clearer path forward.
The CoSec team at TP ICAP had a great offsite hosted by Viv. A consummate professional who really took the time to understand what the team needed to help us be an even better. We will definitely use Viv again and I would wholeheartedly recommend her services to other teams/individuals in the future.
Working with Viv, I’ve already become so much more aware of my strengths, the impact I want to have, and how to put this into practice. I’ve developed more confidence in myself and have a much better understanding of my purpose as a leader and what I aspire to in my career.
Working under Viviane's leadership has been a truly inspiring experience that has significantly contributed to the development of my career. She creates an inclusive, trustworthy and collaborative work environment and promotes open communication and innovation, creating a synergistic dynamic that contributes to the overall success of the team.
Viviane's coaching has had a very positive impact on my professional journey. Thanks to her support I have embraced changes at work, successfully stepping into a new international role and managing a larger team. Viviane's expertise in team-building, handling other senior leaders and helping me focus on key priorities has been invaluable.
She has also helped me achieve a healthier work-life balance, which has significantly enhanced my overall wellbeing. I am truly grateful for her support and mentorship
Keynotes & Guest Speaking.
Most leaders are taught to put everyone else first. I challenge that.
My talks explore what happens when leaders invest in themselves, not as a luxury, but as a performance strategy. For them, their teams, and the organisations they lead.
Drawing on 20+ years running businesses and my work coaching CEOs and founders, I bring stories, challenge, and practical insight, not theory.
I speak at conferences, leadership events, and corporate gatherings.
Want to see what I cover?
Prefer a conversation instead?
Not ready to chat? Start here.
The Resources section is full of real stories, honest insights, and useful tools for leaders figuring it out as they go.
The Leadership Lift, The Podcast.
Sum Laudantiu loborti in ante do quae laborum, aliqui sagittis, nam ligula rerum dis feugiat sollicit id est ad nemo at.
Articles on energy, culture, & CEO life.
Sum Laudantiu loborti in ante do quae laborum, aliqui sagittis, nam ligula rerum dis feugiat sollicit id est ad nemo at.
Short videos & talks.
Sum Laudantiu loborti in ante do quae laborum, aliqui sagittis, nam ligula rerum dis feugiat sollicit id est ad nemo at.
Don’t just lead. Love leading.
f you're ready to talk things through, I'm here. No pitch. Just a friendly chat.